Law Firm Marketing using News Articles
Marketing your law firm successfully is essential if you want to survive the recession and be ready to take advantage of the economic recovery when it comes.
The first instinct when revenue falls is to cut costs but that can only take you so far. You also have to promote your legal services so you hold on to your existing clients and also attract new clients to ensure your business thrives.
Client Relationship Management becomes more important than ever in these circumstances. Providing a good service is the most important thing, of course, but the law firms who succeed are the ones who go that little bit further to make their clients feel valued.
To do that, you need to give some thought to Public Relations and ways to promote your firm to clients on a regular basis.
Law Firm Newsletters
Law firm newsletters that are informative yet easy to read can promote your services and attract new business. When clients receive a newsletter from you it lets them know you care about them. It reminds them of your firm’s name so they are more likely to return to you when they want more legal advice.
Website Law Articles
Professionally written articles featuring the latest legal news makes your website more interesting and shows you are up to date with the latest developments. News articles containing keywords such as, employment law, wills and probate, landlord and tenant, personal injury etc can help with Search Engine Optimisation and attract new clients to your website.
Law Firm Email Newsletters
Email newsletters enable law firms to market their services to clients at minimal cost. We'll create the newsletters, send them out for you and we can even tell you how many people opened and read them.
Professional approach to Law Firm Marketing
Media Coverage was established in 2005 by former ITV Central News Editor Nick Kehoe. We have grown rapidly and now help law firms all over the country to market their services using news based material.
Our wide range of services include law firm newsletters, website law articles, press releases, media training and brochure design. Contact us now to see how we can help you market your law firm and attract new clients.
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Print newsletters for law firms and website law articles
Take a look at two of our most popular services; print newsletters for law firms and law articles for websites.
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Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
John D Rockefeller, US entrepreneur and philanthropist.
APIL renews training contract with Media Coverage Ltd
Media Coverage is pleased to announce that the Association of Personal Injury Lawyers has again decided to renew its contract with us for media training. More...
Can you afford marketing as your
revenue falls?
As the recession deepens and revenues fall it is only natural that firms will look for ways to cut their costs. read more...
Marketing to existing clients
is the key
to success
Faced with the need to create new business, many firms will automatically start thinking of ways to attract new clients.
read more...
How to market your services
to
new
clients
In times of recession when budgets are tight you need to be very careful where you place your limited resources when it comes to marketing. read more...
Recession puts extra strain on 'divorcing couples and family lawyers'
Judge critisises 'ill-informed' reporting
of high profile cases
Law firm starts Saturday service
to help wealthy divorcees
Demise of Hammonds Direct
could 'help smaller rivals'