This Media Coverage blog offers ideas and insights which you may find helpful when marketing your law fiirm.
It also features law firms who have come up with some novel ways to market their legal services and get valuable publicity – mostly for free. Most of the firms featured here are not our clients so we aren’t claiming any credit … but they are still good ideas and they may help you.
How would you like to get some free publicity in a local or national newspaper in which you are described as a leading lawyer?
It may seem too good to be true but it is possible. In fact, hardly a day goes by without some lawyer getting thousands pounds worth of publicity without having to pay a penny.
Former US president Bill Clinton may not be the first name that springs to mind when it comes to law firm marketing but he came up with one line that can help anyone wanting to get a message across. And getting a message across is basically what marketing is all about, isn’t it?
Law firm marketing is hard at the best of times but when budgets are squeezed ever tighter because of the recession it can seem almost impossible.
So what can you do to make the most of the limited resources you may have?
The baby boom generation make up a large percentage of the population so anything that is of interest to them has a good chance of being interesting to the media – especially as people of a certain age are more likely to read newspapers and listen to local radio.