Letting agents across London have been fined a total of £1.2m for failing to comply with new regulations to protect tenants.
London Trading Standards (LTS) found that more than 46% of 1,922 agents inspected in the 15 months up to June 2019 were non-compliant with either the Consumer Rights Act and/or the legislation on redress scheme membership.
As with so many things in life, timing is vital when it comes to producing law articles as a way of marketing your firm. Good timing can improve your chances of getting your article published in the media and it can help maintain a steady flow of material for your website news section and social media outlets.
As lawyers you have certain advantages over many professions when it comes to finding ideas for articles because you work every day with a subject that governs our lives. Your potential readers are already pre-disposed to be interested in your article because the law affects them, their families and their businesses. Not every profession can say that.
Imagine if your law firm was put to the test by a secret shopper – someone like TV celebrity guru Mary Portas, otherwise known as Mary Queen of Shops.
How would it fare?
After a high powered career in retailing, Portas forged a media career by visiting shops unannounced and then returning to offer advice on how things could be improved – all in the full glare of the cameras.
The TV comedy 8 Out of 10 Cats is not just an entertaining TV show, it also highlights a useful source of marketing material – especially for law firms.
In case anyone doesn’t know, 8 Out of 10 Cats is based on surveys about how the public respond to various questions.