Law magazine articles
Media Coverage has produced several articles for law magazines on how law firms can raise their profile and connect with their clients.
Click the links below to read articles on various topics such as how to get coverage in your local media, how to produce newsletters for your clients and how to keep your website up to date with topical material.
Produce newsletters for your clients
MOST MARKETING EXPERTS AGREE THAT IT’S easier to sell services to existing clients than it
is to find new clients.
It’s surprising therefore how little effort
many firms make to get repeat business. read more...
open as PDF
Put news on your website
YOU WOULDN’T BE TERRIBLY IMPRESSED,
would you, if you turned on the BBC news
tonight to be told that Labour had just won the
2005 election, the war in Iraq was over or that
England has just won the Rugby World Cup? read more...
open as PDF
How to get news coverage
IF JOHN CLEESE HAD SET FAWLTY TOWERS
in a law firm instead of a hotel he would have
had no trouble adapting his famous catchphrase.
Instead of shouting “don’t mention
the war”, a manic Basil Fawlty could scream
“don’t mention the client” any time an
unsuspecting journalist came near. read more...
open as PDF
How to write articles
IT’S SAID THAT EVERYONE HAS A BOOK IN
them; a story to tell. That may be true, but
unless they learn to write it down properly,
no one will ever read it.
In my previous column , I explained that solicitors can easily get
coverage in their local newspapers by commenting
on legal developments and court
rulings etc. From the way you responded, it’s clear many of you feel you have stories to tell,
but aren’t sure how to tell them. read more...
open as PDF
Use the right language
IT CAN BE A RISKY BUSINESS TELLING
lawyers that I’m a journalist.
It often ends up with me being pinned
in a corner and forced to listen to complaints
about how the media always gives the legal
profession a hard time. We slam fat cat
lawyers, but ignore all the good things like
pro bono work and legal aid cases that
barely pay. read more...
open as PDF
Finding material for articles
ANY JOURNALIST WILL TELL YOU THAT, IF A
story is worthtelling, it’s worth telling over
and over again. The reason is simple; there’s
very little around that’s genuinely new so we
have to find new angles on old stories to fill
our papers and newsbulletins. read more...
open as PDF
Produce news about your firm
SOLICITORS MAY FIND IT HARD TO BELIEVE,
but they enjoy a privileged status when it
comes to getting publicity in their local press. read more...
open as PDF
Overcome your fear of the media
PROFESSIONAL STEREOTYPES ARE RARELY
accurate. That’s why many conscientious
solicitors working long hours for only modest
rewards must feel a little galled at the
clichéd image of fat cat lawyers getting rich
quick at the public’s expense.
But then many conscientious journalists
working hard on local newspapers for similarly
modest returns feel equally aggrieved to
be thought of as gutter press hacks who’d
misquote their own granny for a quick scoop. read more...
open as PDF
Network with thousands of people
YOURS EYES MEET ACROSS A CROWDED
room. She seems interested so you introduce
yourself, a little nervously but full of hope
that this could be the one. But within seconds
those hopes are shattered. She’s not a potential
client at all. In fact, she turns out to the last
person you want to meet at a network meeting:
another solicitor, just like you. You can
hardly do business with each other. read more...
open as PDF
Media Coverage Ltd
Media Coverage Ltd is a leading provider of editorial and design services for law firms.
We produce high quality print newsletters, email newsletters, press releases and website articles for law firms across England and Wales.
Click here to find out more
about our services.
Or take a look at the images below.
Professionally produced newsletters for law firms to send to their clients. More...
You can attract visitors to your website by offering them stimulating articles covering changes in the law. More...
Press Releases and Advertorials
Save time and improve your press coverage by letting us write articles for you. We’ll even provide the ideas. More...
Our CPD approved media training courses for solicitors cover everything from getting coverage in newspapers to how to conduct television interviews. More...
When clients see the quality of our newsletter design they often ask us to produce their brochures as well. More...
