Law Marketing

Law firm marketing ... are you too busy?

Ok. We know most solicitors are a little wary of marketing and you're so busy with your caseload you hardly have time to think about it.

On the other hand, you may have a nagging doubt that you ought to be doing something in these troubled times.

This Media Coverage blog shows you how law firms like yours are getting publicity and marketing their services - mostly for free. Most of the firms featured here are not our clients so we aren't claiming any credit ... but they are still good ideas and they may help you.

Law marketing means cultivating your existing clients

When marketing your law firm don't forget to make the most of your best possible leads - your existing clients.

This may sound obvious but it's surprising how many firms spend most of their time and budget on attracting new clients and forget about the ones they already have.

Free publicity about legal services for the elderly

The baby boom generation make up a large percentage of the population so anything that is of interest to them has a good chance of being interesting to the media - especially as people of a certain age are more likely to read newspapers and listen to local radio.

Law firm starts Saturday service to help wealthy divorcees

When marketing your law firm it obviously helps to keep the needs of clients uppermost in your minds - and that can mean taking account their busy lifestyles.